The reason why design is able to influence people is due to the incredible power of our brain. Think about how one thought can lead you to another, and another, which can lead you to act. And then that act can evoke thoughts in others, and can lead them to act. All it takes is the ability to place an idea in one person so create a chain of effects. I for one believe that design should be used to promote actions of importance. It's not about simply placing a thought in someones head but giving them an experience. We as creatives have the power to make changes in society. Placing the thought "hmm, I need new toothpaste" just isn't as powerful as "wow, the issue of packaging waste is seriously affecting the planet I live on, and even though my actions are small they really are necessary to bring about betterment for future generations". Don't just use your skills to create thoughts and aesthetically pleasing works. Let the viewer have a whole new experience, including yourself. That experience is the most important of all. |
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