This is something for everyone to consider, though it came to me while reading up on the importance of brand identities for business. When you buy something, you'r essentially using currency as a way of saying "your product or service is worth something to me". By attaching a value of worth to a brand's product your almost 'voting' for it to stay around. That's why it's important to consider exactly what your voting for, and if you really believe they deserve the worth they're asking for. The reason it's a vote is because there is no right or wrong, we as the consumer society have a right to put our money where we want it to go. This is so much easier to do when a brand identity showcases the values a business has. Always consider who your giving your money too, and make it count for something by finding the businesses you ethically agree with. |