Communication technology has found it's way to becoming an everyday part of our lives. We are all a little more connected (actually a lot connected), and it's brought about an entirely different way of life to that which we lived only a decade ago. All of a sudden worldwide issues are being communicated to us with speed, and we want to do something about it. We're facing a mass movement towards social good, and despite the assumption that we're seeing signs of the world starting to crumble only recently, it hasn't. We've only gained more access to knowledge and connection. How is this important to creativity? Well I'm a big believer in utilising creativity for social good. We use our humanly natural skill for creativity in almost everything we do, and with this notion of a more empathetic society the need for socially good creativity is only growing. If you want to pursue a living as a creative, now is the perfect time! The world needs you, and with communication technology we can spread messages and reach a much bigger audience. I want all creatives to consider how this empathetic society can be affected with your skills, there is a lot of judgement out there about the real purpose of artists and designers in contributing to the world, but we HAVE purpose, we hold the power of subconscious influence and we know how to use it. Please use it wisely, for the sake of our future generations. |