This is one of my favourite creative tools because it allows you to not think so hard or worry about perfection. It can allow you to look at every mistake like an opportunity and therefore create more intrigue around your work. You could look at it as creating work that viewer's wouldn't expect, but this is a process I don't think is very rewarding in terms of lettings ideas flow, you could get stuck in a brainstorm world of looking through trends and trying to figure out what isn't coming next so you can do it, and then what? all you've done is bog yourself down in forcing new ideas. Ideas shouldn't be forced, which is why I like to work with what is unexpected for me. I like to just start making work or writing words with whatever comes to my head in that moment, sometimes I screw it up, sometimes It results in work I actually didn't see coming 5 minutes prior. Some examples are in my own posts such as 'creativity in business should be fun tea'. Yes it was supposed to read "too" but my terrible legibility made it look like the word tea so I just rolled with it. In 'consider the outcome before the output' I was eating an oreo cookie and dropped some crumbs on the work while taking the photo so rolled with that too. In 'find someone who gets it' I didn't even realise I was holding the words sideways until I looked at the photo on screen. One of my favourite yet simple unexpected mistakes is actually from writer Marshall McLuhan, who's book titled 'The Medium is the Message' was accidentally mistyped by the publicist who wrote 'The Medium is the Massage', McLuhan decided he wanted to keep it that way. It's complete randomness and unexpectedness is what makes it so interesting, and so I try to utilise this with everything I do. Be unxepetced! |